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# What Can Copywriters Learn From Screenwriters?
- URL: https://bwritr.ghost.io/what-can-copywriters-learn-from-screenwriters-2/
- Published: 2024-09-23T01:15:36.000Z
- Updated: 2024-09-23T09:54:37.000Z
- Description: Lights, camera, action! We're lifting the lid on silver-screen storytelling secrets.
- Author: Fiona Freeman
- Tags: Copywriting, Content Creation

From Bridgerton to Barbie, many of the most-watched TV shows and movies are a masterclass in creative storytelling. Here's what we've learnt from binge-watching box sets and blockbusters.

Some of these points are also inspired by [Lucy V Hay's](https://uk.linkedin.com/in/lucyhay?ref=bwritr.ghost.io) brilliant workshop called 'Screenwriting Tips for Novelists' at [Bournemouth Writing Festival](https://www.bournemouthwritingfestival.co.uk/?ref=bwritr.ghost.io) 2024.

## 1 - Dive into the action

Don't spend ages setting the scene; get straight to the point. Put the most interesting and important messages first to grab your readers' attention, then keep them on the edge of their seat with captivating copy.

## 2 - Line up a logline

Every film or series has a logline: a one- or two-sentence description to hook the reader in. Writing a good logline is a special skill because – like copywriting – it involves identifying the juiciest messages and distilling them into a clear, concise summary.

💡

****Tip:** Next time you're writing an article or product description, start by thinking of a logline to pinpoint the key messages.

![A movie slate in a desert film location.](https://storage.ghost.io/c/ac/af/acafd6c4-0210-4d11-92d1-5c9fd5d8a661/content/images/2024/09/movie-2545676_1280-1.jpg)

**Image by stokpic (Pixabay)*

## 3 - Use special effects

Just like on screen, remember the power of visuals. That means using rich, descriptive language to paint a vivid picture in the reader's mind. Or adding images and infographics to a technical text to make it easier to digest.

## 4 - Plot backwards

Before you put pen to paper, ask yourself where you want to get to. Make sure you have a snappy ending or conclusion in mind, then work purposefully towards it.

## 5 - Team up

Lots of shows and movies are co-created by a group of writers – from Friends (Marta Kauffman and David Crane) to James Bond 'No Time to Die' (Neil Purvis, Robert Wade, Cary Fukunaga and Phoebe Waller-Bridge). So get your colleagues involved! Set up a (virtual) writers' room, share your first draft and bounce ideas off each other until your copy shines.

![Writers discuss ideas inside a writers' room.](https://storage.ghost.io/c/ac/af/acafd6c4-0210-4d11-92d1-5c9fd5d8a661/content/images/2024/09/pexels-cottonbro-5990036.jpg)

**Image by Cottonbro (Pexels)*

## Ready to write a smash hit? 

If you're looking for copywriting support, our creative team can help with everything from Instagram posts to white papers. Contact us to find out more.

[Contact us](https://bwritr.ghost.io/contact/)